Everyone has been affected by the Covid-19 pandemic this year but, small business owners have been hit especially hard since March.
A recent study conducted by Harvard, Illinois, and Chicago Universities predicted that more than 100,000 small businesses have closed permanently since March. This number represents roughly 2% of all small businesses in the American economy.
Fortunately, some businesses are learning new ways to market to their consumers and stay afloat through online marketing during COVID-19.
Online Marketing and COVID-19
How is online marketing and covid-19 related? Continual shutdowns and quarantines around the country are limiting the access consumers have to physical shopping centers and businesses.
Many consumers are also working from home, at least part-time, as a result, more people are staying home and using the internet than ever before. Your online marketing has never mattered more than it does in today’s world.
Recent research has shown that there are two areas of the commerce journey that have been affected by COVID-19: discovery of businesses and purchasing from businesses. In the discovery part of a business, the three most common avenues are search engines, social media feeds, and influencers.
In the buying part of the ‘buyer’s journey’, new and innovative ways for customers to make a purchase are constantly emerging – 14% of which are through social media.
How Do Your Customers See You Online?
There are many things to consider when marketing your business online such as which platforms to use and your target audience, but the coronavirus has added additional considerations that business owners could never have anticipated.
COVID-19 has changed consumer’s decision process drastically. In a COVID-19 world, the biggest questions consumers ask themselves are:
- “What are they doing to keep me safe?”
- “Are they even open right now?”
- “What safety precautions are they taking?”
- “Are they strict with masks?”
..and more. When the answers to these questions are clear and easily available to consumers, they are more likely to support that business. As a business, the goal is to get this information to the consumer through search engine listings and web pages.
3N Marketing helps businesses connect with their customers by helping them gain more visibility on search engines.
How Can 3N Marketing Help My Business?
With the massive amounts of information readily available online, finding a business through online searching can be like locating a needle in a haystack.
If your business growth depends on prospective customers finding your company online, then SEO is essential to your success. To stay in front of your competitors, partnering with 3N Marketing is ideal, as we can put together a comprehensive SEO strategy to help you reach the top of the search engine results pages (or SERPs). This will enable your customers to find you more easily.
3N Marketing works hard to help businesses connect with customers through online marketing during this rough financial year. They will help your business through tried and true strategies to keep your information at the top of the search engines your customers use such as Google, Yahoo, and Bing.
With so many businesses closing down, it has never been a better time to seek out professional online marketing assistance. To get started, schedule a consultation call or scan your business for free today!